What is Almar Online?

The Almar boutique based in Burlington Arcade was opened in December 2010 as a way of selling brand new watches from past designs. Over the last couple of years the trend in retailing has changed significantly and in June 2019 the decision was made to close the boutique in Burlington Arcade and launch Almar online.

Most watch retailers are left with surplus stock as times and fashions change, and Almar online is an outlet for these pieces. Some are vintage, some from previous years collections, but all are brand new watches. We do not sell second hand and we do not buy or trade.

Who are our clients?

Everyone, from people looking for a bargain to international dealers looking for that "something special" at an amazing price. Offering a minimum saving of 30%, and in some cases up to 70%, Almar online will give you the chance to purchase the watch that you always wished you had bought when it was first launched.


All watches come with full guarantees that are dated at the time of purchase. Please contact our expert staff who take great pleasure in guiding customers through the collections so that they can make a thoughtful and appropriate decision.

We also have a fantastic collection of Piaget jewellery for the ladies, and custom made cufflinks by Deakin & Francis for the gentlemen.

Please explore the site to see what we have to offer, delve deep into our collection of watches and you might just find that piece of hidden treasure you have been looking for.