What is Almar?

Almar was created in December 2010 as a way of selling brand new watches from past designs. Most watch retailers are left with surplus stock as times and fashions change, and the Almar boutique is an outlet for these pieces. Some are vintage, some from previous years collections, but all are brand new watches. We do not sell second hand and we do not buy or trade.

Who are our clients?

Everyone, from people looking for a bargain to international dealers looking for that "something special" at an amazing price. Offering a minimum saving of 30%, and in some cases up to 70%, Almar will give you the chance to purchase the watch that you always wished you had bought when it was first launched.


All watches come with full guarantees that are dated at the time of purchase. Our expert staff take great pleasure in guiding customers through the collections so that they can make a thoughtful and appropriate decision.

We also have a fantastic collection of Piaget jewellery for the ladies, and custom made cufflinks by Deakin & Francis for the gentlemen.

We have a beautiful little boutique in the Burlington Arcade just off London's fashionable Bond Street, with highly trained staff that are on hand to guide and advise with no pressure to sell. If you would like to visit the store, please use the site to see what we have to offer, and then contact us or just come in and delve deep into our collection of watches. You might just find that piece of hidden treasure you have been looking for.